Darrin Misiera

Darrin Misiera (@TriathlonBadBoy) is a retail management consultant and triathlon sports representative. Darrin has managed bike and tri-stores in the Washington, DC area, always significantly increasing sales and streamlining operations. He takes pride in his ability to engage and support sports enthusiasts, making sure they know everything about the equipment that best suits their needs -- and the training program that will move them to the next level. A co-founder of TRI360 in Arlington, Virginia, he knows every aspect of retail, from building vendor relations to building out new space. Darrin is also skilled in using social media and SEO to promote products and events. When he is not researching the market, sharpening his online skills, managing special events, helping stores and restaurants increase their bottom line, he can be found biking, training for his next marathon, swimming -- or packing for his next Hawaiian surfing adventure.